Oklahoma, Oklahoma State and Texas need to start marketing themselves as a package to the SEC. As much as I hate to say it, the SEC dominates on the field and in television money. Sometimes the best way to beat them is to join them. If those three teams market themselves together I think the SEC is ignorant to not take them. You add the football traditions at Oklahoma and Texas, all those national titles in everything else from OSU plus the television markets in Dallas, Houston, San Antonio, Oklahoma City and yes Tulsa. Overall it is a good move for all three schools as it creates border rivals between Oklahoma and Arkansas, Oklahoma State and Arkansas and it keeps OU-Texas in place as well as it rekindles the Texas-Arkansas rivalry. In addition, it adds a rivalry between OU and LSU. You know how the OU fans hate Les Miles? LOL. A rivalry between LSU and OSU. OSU would get to play their former coach Les Miles every year. In addition, Arkansas fans are screaming they want OU every year, so give them that beat down they are begging for. On top of that OSU and Arkansas used to play annually until OSU started improving and zip Arkansas dropped them. It would be great by the time Arkansas got through every year with OU, OSU and Texas that would add at least 2 if not 3 losses to every Hog season.