Royal John set the ball in motion, somewhat unintentionally, with this post.

As we discussed Monday evening while recording this week's podcast, the purpose was to simply generate support for Clint Chelf, the third in what has become a long line of QB's to start this season for OSU. It was not intended to question support for either Lunt or Walsh. Royal, as well as everyone at CRFF and the rest of the Cowboys' loyal fans, throw their support 100% behind whoever gets the starting nod.

That being said, the hashtag #CCCMFC began to take hold, then exploded across the Oklahoma State media and fan base with this tweet from starting center Evan Epstein on Friday...

@cchelf10 I'm so honored I get to snap to #CCCMFC

— Evan Epstein (@EvanEpstein60) November 9, 2012

The #CCCMFC timeline was harder to keep up with on Saturday than #Okstate.

Of course, fans had their way with a number of pictorial enhancements...

Although brief, this video surfaced...

#CCCMFC (via Cowboy10AF)

And of course now we have shirts, courtesy of @themikeharris...all profit going to Coaches vs Cancer...

Read the FAQ here...

Just discussing the success of #CCCMFC with my friends at @cowboysrff. Anyone interested in a new #okstate shirt? twitter.com/TheMikeHarris/…

— Mike Harris (@TheMikeHarris) November 13, 2012

Buyer beware!! There are already cheap imitations and counterfeits on the market.

Where this goes from here, who knows, but it sure as hell is fun when shit like this takes off. Many thanks to the fans and athletes at Oklahoma State for being so AWESOME!

GO POKES, AND CCCMFC!!!!