[Redmond, WA] According to a new study, 57% of Oklahoma State fans wish Mike Gundy had used Bing instead of Google when searching for a new offensive coordinator. When shown side-by-side comparisons of the results returned for the query "who is the best offensive coordinator", a majority of survey participants believed Bing would have improved the outlook of Oklahoma State's 2013 season. Citing Bing's emphasis on Division I, a blind survey participant was quoted as saying:
"Anyone can see the difference; Bing's results focused on coaches in the NFL and Division I and didn't even mention the FCS."
Another fan agreed, stating:
"Clemson's Chad Morris and Mike Leach were the top two results in Bing. Google's first ten slots included T. Boone Pickens and some guy from Pennsylvania – or Ohio – or somewhere like that. That really surprised me [the difference]."
When contacted concerning the results, Sum Ting Wong, a prominent Search Engine Optimization (SEO) researcher at the John L. Grove College of Business was not surprised:
"Bing's ignorance of the so-called 'Deep Web' would have completely ignored out-of-the-way locales. Instead of Shippensburg and Eastern Illinois, I would expect Bing to return more obvious and relevant results - such as Clemson, East Carolina, or the Denver Broncos."
The study concluded with a warning to prospective employers who might be incorrectly utilizing search data in their hiring process:
"Results matter and so should your choice of search engine. Employers who ignore industry trends or fail to research their results should not be surprised when 'Ship Happens.'" [emphasis original]